Story Turbo notes story boards Rotating Header Image

Business Presentations




NEWS: Upgrade to Notes Story Board – the creative upgrade to Story Turbo – with creative ‘how to write’ ebooks bundle!

Text export from Story Turbo layout.
Note: there is no layout or styling in this page.

Business presentations layout

Business presentations layout

Here is the Story Turbo file for download:
Will open in Story Lite, images are replaced with empty white text boxes.
[wpdm_file id=1]


The 5 Sins



Solve the Problems with your Presentations



No clear point



‘What was that all about?’ should not be your audience’s response.


 


No audience benefit



‘So what’ also a bad response.


 


No clear flow



Confusing sequence, non sequiturs.


 


Too detailed



Too many facts, too technical, irrelevant, obscuring the main point.


 


Too long



Audience loses focus and gets bored. Many presentations are too long.


 


The Wages of Sin are…



All of these can produce the effect:


MCD – May Cause Drowsiness.

This is not an offence under Health & Safety regulations – yet.



________________________________________________________________

Graph

Graph

TMI – Too Much Information!


Add graphs as Images, and keep them simple



________________________________________________________________


Phrenology

Phrenology

________________________________________________________________

 

The Psychological Sell


“The good presenter grabs the audience’s minds at the beginning of the presentation, navigates them through all the various parts, themes and ideas, never letting go, and deposits them at the call to action.”

“The good presenter is one who effectively manages the minds of the audience. Therefore, the subliminal takeaway of the effective presentation is Effective Management.”

“A well-honed presentation is no substitute for a well-conceived business plan. You must have the steak as well as the sizzle.”

“The person who is able to tell an effective business story is perceived as being in command, and deserves the confidence of others.”

Jerry Weissman


[See his website at Power Presentations for more]

________________________________________________________________

FIRST IMPRESSIONS


“You never get a second chance to make a first impression.”

Ibid



________________________________________________________________

ALL ARE IMPORTANT


“Every presentation is a stepping stone to ultimate success.”

Ibid



________________________________________________________________

TELL A STORY


“The problem is that nobody knows how to tell a story. And what’s worse, nobody knows that they don’t know how to tell a story!”

“When the story is right, the delivery itself tends to fall into place, almost magically so.”

“A clear and concise story can give he presenter the clarity of mind to present with poise.”

Ibid


________________________________________________________________

BENEFITS NOT FEATURES


“For people to act on anything, they must have a reason to act, and it must be their reason, not yours.”

Ibid


Audience Advocacy – It’s not about you



What is in it for the audience?

Link every bit of your presentation to an audience benefit.

This is important to you because…


What does it mean to you?


Why am I telling you this?


Who cares?


So what?


And? Here is the benefit!

Always find and state your “What’s in it for you?” for each part.


This is different for each audience.

Never tell the audience something about your company or project if there is no clear benefit to them – otherwise, it is just an irrelevant feature.

 

________________________________________________________________

AIMS OF PRESENTATION

Get from Point A to Point B



Point A:



Audience is:

uninformed

dubious and

sceptical and/or resistant

Point B



Audience can:

understand

believe and

act


________________________________________________________________

WHO IS YOUR AUDIENCE?



The benefits to the end-user of your product (or idea) are different from the benefits to an investor in your company (or idea).

Be clear about who is your audience, and what they want.



________________________________________________________________

 


facebook logo

 

International multilingual pages - visit new Story Software European site (new window).